Requirement

Client need to build a landing page to get lead acquisition and provide sale services to customer.

My Approach

Client is business consultancy company. I draft color pallate meant creative, creditibilty with gradient theme (#A6219C, #EF9135, #172C8E, #469D86, #FFFFFF, #000000) and font style (TH : Noto Sans Thai, EN : Montserrat) with simple wireframe design in my mind.

In japan culture, They need much information to tell client obviously what services provide and who they are. But I can not translate japanese to thai. So, I collaborate with their marketing manage to translate content to website. I focus on strong call to action and strong information to let customer know what they are looking for in this campaign. I used working illustration align with japanese style.

Design

I used adobe XD to design for all screen and device. I took 1 week of design in every flow and presented to client. I revised 2 times before final design approved.

Develop

I used wordpress to develop website with Elementor page builder, Yoast SEO plugin and integrate with Google Analytic 4. I also trained their admin how to use wordpress.

Performance tracking

I wanted client to succeed their business goal. I used GA4 tracking their website and made a monthly report (event tracking, conversion tracking, visitor, submit form and ETC.

Results

• Launch Efficiency: Completed in 3 weeks, ahead of schedule.

• Conversion Rate: Achieved 4.6% conversion, surpassing the 3% goal.

• Traffic: Drove 1,350 sessions/month organically.

• Bounce Rate: Reduced to 38% through improved UX and messaging.

• Outcome: The landing page effectively captured qualified leads for Japanese B2B clients in Thailand.